Evaluation - Point 4. Who would be the audience for your media product?

I feel that the perfect audience member would be somebody who is down to earth and has all kinds of interests. There are a selection of STEREOTYPES below. (Just because I have written something about them - does not mean that it is necisarally their personality.)
 Here is a photo of a sweet and innocent little girl who could be a potential audience member. However, the genre of the film, and our film in particular is not the type of film which somebody like that because it could be considered too scary. She wouldn't be active on facebook or any social networking sites, and so would be an unreliable source to help get the word of our film around.
Here is a photo of a girl who would be generally classed as a very kind girl. She is an active facebook and twitter user, however because she is such a sweet girl, it would be difficult for her to be engaged by the film. She is a stereotypical 'nice' girl who has lots of friends, but isn't into a lot of these dark movies.
 Here is a photo of the stereotypical "nerd". Being a regular facebook, tumblr and instagram user. This would be useful for watching the film because of getting it known and advertising it around. Hashtags are a good way of getting the film known. However, a "nerd" might not be the classic aimed viewer for this particular film, however, I think that it is the kind of film which somebody would like to put the facts together and it would be the kind of film to make you think.
 
Here is a photo of the stereotypical "goth". I think that this would be a good audience member for our particular media product. This is because it is a darker film. Because of the darkness and creepiness of this film opening, it would end up being a dark and mysterious film. This would be a good audience member for us, as they are reliable with social networking and telling people about it to people.
 Here is a photo of a girl who would be seen as popular. She is also smart, and a stereotypically average teenager. She is an active facebook and twitter user, even though she is a sweet girl, she also has another side which is where her main interests lie. For example, if she were to watch our film, she would tweet about it and facebook about it. This would make others interested because they would follow her on certain other social networking sites too, and perhaps want to get involved in where her interests lie.

Evaluation - Point 3 - What kind of media institution might distribute your media product and why?

The type of institution who might distribute our media product would be a company who are willing to support a more creative and independent film such as our own. Here are two examples, which we felt would be the kind of media institution to distribute our media product... Here is an image of the Jerry Bruckheimer logo. We felt that the long and endless road would represent the ongoing troubles of our characters. We felt that this institution might distribute our media project because this company tends to support thrillers and horror dramas, for example, criminal minds, which is an ongoing television series. It is a thriller and has been running for about a decade now. This shows that the Jerry Bruckheimer institution has supported it's thriller features very well. This was the catagory which our media piece fell into and so we felt that this was an appropriate opening logo. We felt that Warner Brothers would also be able to support us because they are used to supporting particular thrillers. One of the pieces which they have supported is Harry Potter. Although it isn't a spooky thriller, it is a successful institution who seem to also be supporting imaginative pieces, like our own.

Evaluation - Point 2. How does your media product represent particular social groups?

Here is a photo of our main actress, Jordan Jones. This is a photo of her from what would have been a follow-on from the film opening. She is still wearing the black dress from the beginning. The aim of this look is to show how she began more confident, and now she looks sad, to show that something bad happened in the beginning of the film. And now, it is having an effect. She is standing with a plan white background to portray the simplicity and dullness of her character's life. 

STEREOTYPICAL SOCIAL GROUPS -
How our film would fit into these social groups and represent them -

"Nerds"

• By saying nerds, I don't mean the stereotypical 'losers'. I mean the smart, brainy people who can put things together, and figure out puzzles and difficult scenarios and equations.
• I feel that people like this would really enjoy our film, because our film is aimed at people who enjoy cliff hangers and like to try and figure things out in their heads. 
• Our film represents this particular social group because it of the fact that it is aimed at people who enjoy mysteries - and scary/sad/moving films.

 "Cheerleaders"

• Obviously I don't mean actual cheerleaders. I mean the more 'popular' and in with the crowd girls. 
• If these kind of people were to watch our media product then they would most likely tweet about it and tell their friends. This would be good publicity for us.
• These kinds of people often travel a lot by going on the buses/tubes/trains/taxis, and by this, they would see advertisements more, which would be useful as this too would make them interested.

 "Jocks"

• I have slightly Americanised the titles of the stereotypes- but it is what everybody knows from the television media. 
• The more popular boys would most likely take their girlfriends to the cinema and see this film, because it is a scary film they would want to go. This in itself would be good publicity.
• These kinds of people are frequent facebook/twitter/instagram users, and so would publicise our product.

 "Goths" 

• "Goths", being people with a slightly darker interest would engage with our film because it is quite a heavy film. 
• It is intended to be quite a twisted film. 
• We would get good publicity from these sorts of people because they would hopefully enjoy it and tell their friends who too would enjoy.

Evaluation - point 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

1. The title of the film - CYNICAL - The title 'Cynical' represents the belief that people are motivated purely by self-interest; distrustful of human sincerity or integrity. We also thought that it would go well with our genre because it is thriller. We have made our film more of a horror type thriller.
2. The setting - The setting of our film opening is on the school grounds. We had a part at the beginning with Jenny Richardson inside. We had her inside to represent the fact that she is enclosed, and not free. We have Jordan Jones sitting on steps behind the railings to represent her being behind bars - not in the way which could be interpreted as in jail, but as though she is alone and trapped in her own thoughts. We have Robert Peck walking along a road for a majority of the opening, as roads represent the way to somewhere, and journeys and adventure. We filmed most of it outside because we wanted it to seem as though they have the whole world in front of them.
 3. Costumes - The costumes which we had the actors in represented their feelings. We planned for Jordan to wear the black lace dress because black represents sadness, darkness and loneliness. We had Robert wearing his every day work clothes. The point of this was so that it seemed that Jordan had dressed up as though she was ready to go somewhere, however he was just treating it like any other day. Therefore, he did not prioritise his supposed love. We had Jenny wearing an every day dress to show her innocence, normality and simplicity compared to the other two actors.
 4. Camera work and editing - The shots which we took were different from our planned shots. This was due to lack of preparation and inability to access the right props. However, we managed to keep a similar story line just without the dolls. Our cameraman was Jemma, who filmed the different shots which Emma and I thought would be appropriate for the film.
5. Font and Style - the font which we used in our film opening was American Typewriter. We felt that this was an effective font as it was simple yet eery. The style we used was fade ins because we felt that the fading made it more spooky and in-sync with our film.
6. Story/narrative - Our story line from our film opening ended up being a little different from our original plan. We felt that our original plan was telling too much of the story in the opening two minutes and so we arranged for a slightly different plan. We kept more or less the same storyline, just without the dolls which would have given away too much.
7. Genre and suggestions of it - Our genre is thriller, however it is more of a spooky/horror thriller. We felt that it would grab the attention of the selected audience more if we were to add more suspense to it. Hence the flashbacks/flash forwards we used in our film opening.
8. Characters - The characters which we had in our film opening were effective because they all had a mysterious edge to them. The little girl, Jenny, was always in black in white and she always looked sad. The aim of this was to make the audience wonder what was up with her. Jordan - who played the little girl's mother was always looking deep in thought and worried. Robert Peck - who played the man was the character of a Phedophile.
9. Special FX - We used a range of special effects. One of the main ones being slow motion - also, black and white. We felt that this was nesasary because each of the effects which we used represented the feelings of the characters at the time, or made the scene more effective.